The Recipe Developer Dilemma

The Recipe Developer Dilemma
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Recipe developers face a tough challenge: how do you capture the real-time flow of cooking in written instructions? They know exactly how a dish should look, smell, and feel at each stage, but they must translate all of that into words on a page.

Home cooks then face the reverse challenge: taking those static instructions and turning them back into actual cooking while managing hot pans, timing, and technique all at once.

Some recipe developers break things down step-by-step. Others write more complex instructions, relying on the cook's existing skills while providing context and tips beyond the basic steps. Both approaches face the same challenge, written instructions have inherent limitations when we're actually cooking.

When Good Recipes Create Problems

Take this example from Mary Berry's trusted 100 Series cookbook. Her Coffee Fudge Squares recipe has been tested by countless bakers, but look at Step 4:

Step four To make the fudge topping; place the butter, sugar and milk in a small pan and heat gently until the sugar dissolves, stirring occasionally, then boil briskly for 3 minutes. Remove from the heat and gradually stir in the icing sugar. Beat thoroughly until smooth. Spread quickly over the top of the cake and sprinkle over the walnuts. Leave to set, then cut the cake into squares and lift out using a palette knife.

This single step contains 13 different actions:

  1. Place butter, sugar, milk in pan
  2. Heat gently
  3. Stir occasionally
  4. Check if sugar dissolves
  5. Increase to brisk boil
  6. Time for exactly 3 minutes
  7. Remove from heat
  8. Gradually add icing sugar
  9. Beat until smooth
  10. Spread quickly over cake
  11. Sprinkle walnuts
  12. Wait for setting
  13. Cut and remove squares

Now imagine trying to follow all of this while standing at your stove with a hot pan. Some actions happen at the same time (heating while stirring), others must happen in order (dissolve before boiling), and several require judgment calls (how gentle is "gentle heat"?).

How We Can Help

What if recipe instructions could work differently? What if they could guide you through one clear action at a time, handle timing automatically, and answer your questions as you cook?

We're exploring exactly this challenge at ChefTalk. In our companion article, "Guided Cooking: One Action at a Time," we show how the same overwhelming Mary Berry step can be broken down into a natural, manageable conversation.

Recipe instructions have worked the same way since the first cookbook was written. But cooking deserves better. Home cooks deserve guidance that works with how we naturally learn.


Have you ever felt overwhelmed by a recipe step that seemed simple on paper? You're not alone, and there might be a better way to approach cooking guidance.